Google reaches people already searching for what you sell. Meta reaches the ones who have not started looking yet. Same team runs both, and we count enquiries and bookings, not clicks.
Most of the people who will buy from you this year are not searching for you today. Meta puts your offer in front of them and gives them a reason to start.
Someone is typing what you sell into Google right now. The only question is whether they find you or the competitor two streets away.
Google only reaches people already looking. Meta creates the people who will look next month. Run one without the other and you are either waiting for demand or wasting it.
No pitch deck. A straight answer about where your budget is best spent first.
Usually both, because they do different jobs. Google reaches people already searching for what you sell, so it tends to bring enquiries sooner. Meta reaches people who have not started looking, which is how you stop depending on whoever happens to search this month. If your budget only stretches to one, we will tell you which one fits your business first.
On the Foundation and Growth plans the ad budget is separate from our fee and goes straight to Meta and Google. On the All-inclusive plan it is included. Either way you see what was spent and what it produced.
Yours. We work inside accounts owned by your business, so the data, the history and the audiences stay with you. If you do not have them yet, we set them up in your name.
Search campaigns can produce enquiries early, because the demand is already there. Meta normally needs a testing period first to find the message people respond to. We would rather set a realistic expectation at the start than promise you a number.
That is what the monthly cycle is for. We look at what the spend produced, change the part that is not working, and tell you what we changed and why. If the problem is the offer or the follow-up rather than the ads, we will say that too.
